HOUSTON – The Texans are expanding the gameday environment at NRG Stadium
They are launching two new ultra-premium experiences for fans, in a partnership with BMW.
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The luxury hospitality spaces are called the BMW Lone Star Ballroom and BMW M Club Blue and are available for purchase now for the 2026 season.
“When Texans fans come to NRG Stadium, our goal is to provide them with a true world-class experience,” Texans team president Mike Tomon said in a statement. “Many of our fans and members of our great business community have shared that they’re looking for differentiated, ultra-premium options on gamedays. These new, exclusive spaces afford us the opportunity to offer luxurious hospitality just steps away from the field.
“When exploring luxury in Houston, our longstanding partner BMW was a natural fit. We are thrilled to extend our multi-year partnership with them as the presenting partner of these spaces and the Official Luxury Vehicle of the Texans.”
BMW Lone Star Ballroom includes premium valet parking, pregame access to the field, connecting with Texans Legends, food and beverage options, postgame field access and team-themed gifts.
BMW M Club Blue is an exclusive private space within the Lone Star Ballroom. That includes a BMW vehicle chauffeur, a guided walkthrough and a speakeasy style space with custom menu and drink choices and meeting Pro Football Hall of Fame wide receiver Andre Johnson and more.
Availability is limited. For more information or to reserve a place for the upcoming season, visit https://www.houstontexans.com/bmw-clubs.