HOUSTON – The Texas Bowl game has a new title sponsor: Kinder’s, an award-winning barbecue and wing sauce company that specializes in premium seasonings and rubs.
The Kinder’s Texas Bowl is set for New Year’s Eve at NRG Stadium with a 2:30 p.m. kickoff. This is the 19th Texas Bowl and will be televised on ESPN.
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“We are thrilled to welcome Kinder’s to our family here in Houston as the title sponsor of the Kinder’s Texas Bowl,” said Lone Star Sports & Entertainment General Manager David Fletcher. “Everything is bigger in Texas, especially the passion for food, family and football, so to have an opportunity to work with a partner like Kinder’s who values each of those to further enhance the experience for fans, teams and our community, it is truly special. We look forward to tremendous showdown between the Big 12 and SEC out here at NRG Stadium on December 31st in the 2024 Kinder’s Texas Bowl.”
Texas Bowl @TexasBowl is now sponsored by @KindersFlavors @LSSEtexans @KPRC2 Bowl game Dec. 31 at NRG Stadium teams to be announced Sunday pic.twitter.com/KrTHlZ0VDQ
— Aaron Wilson (@AaronWilson_NFL) December 4, 2024
“We are beyond excited to announce our partnership with the Texas Bowl,” said Kinder’s Co-CEO & Chief Brand Officer Jim Hart. “At Kinder’s we appreciate the kind of obsession it takes for these athletes and coaches to get to this level. We aspire to the bring that same passion and commitment to everything we make and it is a privilege to be part of providing the stage for them to showcase their incredible talents. Our sponsorship of the Texas Bowl is part of our broader commitment to college football, which includes our recent partnership with the College Football Playoff to become the Official Sauce and Seasoning of the CFP. We feel incredibly fortunate to be a small part of this community of talented athletes and coaches and passionate fans. And we’re fired up for what is sure to be some amazing football!”
Since 2014,, the game is the most attended Bowl in the country outside of the bowls included in the College Football Playoff games. The Bowl has also generated an average of over $30 million annually for the Houston economy and has contributed over $2.5 million in financial support to DePelchin Children’s Center, the Bowl’s official charitable beneficiary and oldest children’s charity organizations in Houston.
Entering its 19th year, the Kinder’s Texas Bowl is owned and operated by ESPN Events, a division of ESPN, and managed locally by Lone Star Sports & Entertainment, an event management company founded in 2003 that is closely affiliated with the Texans.
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Aaron Wilson is a Texans and NFL reporter for KPRC 2 and click2houston.com