AP Interview: Morey embraces challenges of leading 76ers

FILE - This is a July 26, 2019, file photo showing Houston Rockets General Manager Daryl Morey during an NBA basketball news conference in Houston.  Morey hasn't had to make any major moves in his first season running the Philadelphia 76ers. But the executive who took the Houston Rockets to the brink of the NBA Finals believes he has the roster in Philly need to win its first NBA title since 1983. (AP Photo/David J. Phillip, File)
FILE - This is a July 26, 2019, file photo showing Houston Rockets General Manager Daryl Morey during an NBA basketball news conference in Houston. Morey hasn't had to make any major moves in his first season running the Philadelphia 76ers. But the executive who took the Houston Rockets to the brink of the NBA Finals believes he has the roster in Philly need to win its first NBA title since 1983. (AP Photo/David J. Phillip, File) (Copyright 2019 The Associated Press. All rights reserved)

PHILADELPHIA – Like any top NBA executive this time of the season, Daryl Morey is trying to better his roster. Sure, NBA Top Shot — sort of a collectible highlight reel — is in its infancy, but Morey is all in on the frenzy stirred by digital dunks and nonfungible fast breaks.

“I just grabbed all the Sixers,” Morey said. “Well, I don’t have all of them because they’re hard to get. But I’ve got Joel (Embiid), I’ve got Ben (Simmons), I’ve got Tobias (Harris), I’ve got (Tyrese) Maxey, I’ve got (Matisse) Thybulle.

“Some of the players need to complain and say, ‘Where are my highlights?’”

Say, for example, Seth Curry.

So Morey juggles answering questions over Zoom about his first season running the Philadelphia 76ers with a Top Shot search on his laptop for clips of their starting shooting guard.

Morey needs patience completing his digital lineup.

He can revel that the real one on the court has been about as good as it gets in the NBA. The Sixers (26-12) have the best record in the Eastern Conference headed into Sunday’s game against San Antonio, the first one in Philly with fans since the coronavirus pandemic began. Morey says he can’t wait to see and hear what the fans are all about.

His Instagram Q&As are part of his appeal that connects him with fans and makes them feel like they’re together in the championship chase.