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Grocery relief? Walmart, Kroger and H-E-B announce major price cuts

Walmart says it has already reduced prices on more than 7,000 items

As grocery prices continue to strain household budgets, several major grocery chains are rolling out price cuts in an effort to attract shoppers and compete with warehouse retailers like Costco and Sam’s Club.

Executives at Walmart, Kroger and H-E-B say they are lowering prices on thousands of products as competition intensifies in the grocery industry.

Walmart says it has already reduced prices on more than 7,000 items, representing a more than 20% improvement in pricing compared to last year.

Kroger has also announced plans to lower prices on select products while expanding its footprint by opening between 70 and 80 new stores.

The moves come as consumers continue searching for ways to stretch their grocery budgets amid higher costs for food and other household necessities.

Consumer experts say shoppers can maximize savings by paying close attention to sales, comparing prices between stores and taking advantage of loyalty programs and digital coupons.

Dominique Jones, a consumer science expert at the University of Houston, says shoppers should also consider purchasing store-brand products instead of name-brand items whenever possible.

Store-brand options for products such as soup, cheese, milk, lunch meats and ice cream are often significantly less expensive while offering similar quality, Jones said.

While inflation has eased in some areas of the economy, many families are still feeling the impact of elevated grocery prices. The latest efforts by major retailers could provide some relief for consumers looking to save money on everyday purchases.