NBC News – Ben Cohen, the co-founder of the Vermont-based ice cream brand Ben & Jerry's, is showing his personal support for Democratic presidential candidate Bernie Sanders with an extremely limited-edition ice cream flavor he named "Bernie's Yearning."
Cohen said he is producing Bernie's Yearning in his kitchen with his home ice cream maker. It is mint chocolate chip flavored, but with one big difference that makes this flavor "participatory," Cohen noted. All the chocolate chips in each pint are in one solid mass at the very top of the ice cream container, and require the eater to break up the disc of chocolate and blend the pieces into the ice cream.
The concept reflects how Sanders, who represents Vermont in the Senate, sees too much new wealth in the United States as going to the top 1 percent of citizens, Cohen explained.
It is important to note that Ben Cohen embarked on this project as a private citizen. He no longer has a hand in running the company he co-founded.
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