A a new ad campaign by the popular retailer, Nine West, is creating quite the stir among women.
On the company's website, they have debuted new shopping categories that include: Husband Hunting, Walk of Shame, First day of Kindergarten.
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Some people online are saying the ads are sexist, while others are saying it's no big deal.
Kendra McPhee (krmcphee) tweeted: "Ouch. The Only Occasions Women Need Shoes For in Nine West's World: A Starter Husband, Taking Kids To School."
Mindy S. (MinLeighLove) tweeted, "Personally, I think some ppl are taking these a little too seriously..."
Watch the Today Show's take on this story below and tell us what you think of the new ad campaign.
Is it funny or offensive?
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