Walmart breaks its no-frills mold with in-store beauty experts and personalized advice
Associated Press
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Priyanka Patil, right, fashion team lead at Walmart, helps Linda Flippin, of Colleyville, Texas, find a makeup item on the shelves near the store's beauty counter, Wednesday, April 29, 2026, in Grapevine, Texas. (AP Photo/Julio Cortez)Walmart's beauty counter stands Wednesday, April 29, 2026, in Grapevine, Texas. (AP Photo/Julio Cortez)Items are displayed at Walmart's beauty counter, Wednesday, April 29, 2026, in Grapevine, Texas. (AP Photo/Julio Cortez)Lou Ezzell, left, and Gaylene Schueller shop cosmetics at Walmart near the store's beauty counter Wednesday, April 29, 2026, in Grapevine, Texas. (AP Photo/Julio Cortez)
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Priyanka Patil, right, fashion team lead at Walmart, helps Linda Flippin, of Colleyville, Texas, find a makeup item on the shelves near the store's beauty counter, Wednesday, April 29, 2026, in Grapevine, Texas. (AP Photo/Julio Cortez)