Beyond Meat drops the 'Meat' from its name as it pivots to plant-based drinks and snacks
Associated Press
1 / 5
Beyond CEO Ethan Brown, the company's founder, poses for a photo at his Beyond booth as the company is transitioning from Beyond Meat to just Beyond, to introduce a new line of sparkling plantprotein drinks at the Natural Products Expo West 2026 at the Anaheim Convention Center in Anaheim, Calif., on Thursday, March 5, 2026. (AP Photo/Damian Dovarganes)Beyond CEO Ethan Brown, the company's founder, poses for a photo at his Beyond booth as the company is transitioning from Beyond Meat to just Beyond, to introduce a new line of sparkling plantprotein drinks at the Natural Products Expo West 2026 at the Anaheim Convention Center in Anaheim, Calif., on Thursday, March 5, 2026. (AP Photo/Damian Dovarganes)Beyond CEO Ethan Brown, the company's founder, center, with Beyond Meat, kitchen assistant, Hector Torres, left, and Antonio Partida, Sr. Kitchen Prep, right, poses for a photo at their Beyond booth as the company is transitioning from Beyond Meat to just Beyond, to introduce a new line of sparkling plantprotein drinks at the Natural Products Expo West 2026 at the Anaheim Convention Center in Anaheim, Calif., on Thursday, March 5, 2026. (AP Photo/Damian Dovarganes)Beyond CEO Ethan Brown, the company's founder, showcases a Beyond Immerse Strawberry Lemonade flavored protein beverage at the Beyond booth as the company is transitioning from Beyond Meat to just Beyond, and to introduce a new line of sparkling plantprotein drinks at the Natural Products Expo West 2026 at the Anaheim Convention Center in Anaheim, Calif., on Thursday, March 5, 2026. (AP Photo/Damian Dovarganes)The new Beyond Immerse, Beyond's new sparkling plantprotein drink flavors, positioned as a lighter, "sippable" protein beverage is showcased at the Natural Products Expo West 2026 at the Anaheim Convention Center in Anaheim, Calif., on Thursday, March 5, 2026. (AP Photo/Damian Dovarganes)
Copyright 2026 The Associated Press. All rights reserved.
Beyond CEO Ethan Brown, the company's founder, poses for a photo at his Beyond booth as the company is transitioning from Beyond Meat to just Beyond, to introduce a new line of sparkling plantprotein drinks at the Natural Products Expo West 2026 at the Anaheim Convention Center in Anaheim, Calif., on Thursday, March 5, 2026. (AP Photo/Damian Dovarganes)