Why a misunderstood wolf from a French supermarket ad is moving viewers worldwide

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This image taken from video and released by agency Romance shows a scene of the two-and-a-half-minute film 'Unloved' created for the French supermarket company Intermarche, that tells the story of a lonely wolf who chooses to change. (Romance/Illogic Studios (Wizz)/Nadge Loiseau/Wibke Rauers via AP)