Cracker Barrel’s Facebook post about its plant-based sausage ignites comment culture war

“Discover new meat frontiers,” the Facebook post read.

A Cracker Barrel Old Country Store sign is visible atop one of its restaurant stores April 12, 2002 in Naperville, IL. (Tim Boyle/Getty Images)

Cracker Barrel has accidentally been thrust into the culture wars.

The restaurant chain on Monday ignited a fiery debate on its Facebook page after encouraging its customers to “discover new meat frontiers” with its plant-based sausage offering.

“Experience the out-of-this-world flavor of Impossible™ Sausage Made From Plants next time you Build Your Own Breakfast,” Cracker Barrel wrote in its post, which featured an image of eggs, hash browns, and two patties with a toothpick labeled “Impossible™” planted in one.

Read more on NBC News here.