(CNN) – The self-described "happiest place on Earth" is getting increasingly happier for animals, and for those who are increasingly removing those animals from their diet.
After a big push last fall, the resort development division of Walt Disney World in Florida has identified more than 400 new and proven “plant-based” options on the menus of all its food locations, including park restaurants, food carts and hotel properties. That’s 580 locations in Disney World alone. And a similar effort is underway at the Disneyland park and resort in Anaheim, California.
Just don't call these non-meat, non-dairy, non-honey options "vegan."
"Most research shows that the word 'vegan' appeals to vegans but the trend is much broader than that," explained Cheryl Dolven, a manager for food and beverage health and wellness with Walt Disney World Resort Development, Optimization and Standardization.
"'Plant-based' is much more broadly appealing," Dolven added.
"I get it, 'vegan' sounds weird," I said to Dolven, who politely didn't disagree.
"Plant-based" can be defined more loosely than vegan, says CNN Health contributor and nutritionist Lisa Drayer. But Disney defines their "plant-based" options as "made without animal meal, dairy, eggs and honey," according to their website, meeting the commonly accepted definition of vegan.
Whatever you want to call it, it's a smart move to capitalize on a trend that's already impacting the restaurant and hospitality industry across the country. Restaurant sales of alternative meat products jumped 268% last year, according to the Dining Alliance, a US industry group.