LAS VEGAS â When Ariana Grande,Cynthia Erivo and director Jon M. Chu took the stage in Las Vegas last April to tease âWickedâ months before its theatrical release, there was cautious optimism that the long-anticipated film would be a hit.
But when the pair hit the same stage at the annual CinemaCon convention Wednesday to promote âWicked: For Good,â it felt like a kind of victory lap following the first movieâs critical acclaim and box office success.
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âThis is the third year that âWickedâ has closed Universalâs CinemaCon presentation,â Chu said. âThank God it worked out.â
âWicked: For Goodâ hits theaters in November, completing the adaptation of the long-running Broadway musical inspired by âThe Wizard of Oz.â It stars Erivo as the green-skinned Elphaba Thropp, who becomes the Wicked Witch of the West, and Grande as Glinda.
âWe already have our tissues packed,â Grande teased, referring to the pairâs sentimental, viral press tour that often resulted in one or both of its stars in tears.
âI promise less waterworks this time,â Erivo added, before they debuted a short montage of footage from the film.
The âWickedâ crew closed out an impressive â and aptly theatrical â presentation of the upcoming slate from Universal Pictures.
Hollywoodâs Oscar season brings an annual chance for actors and filmmakers to swap kudos for their artistry. After it comes the CinemaCon convention and trade show, where studios and movie theaters take their turns giving pep talks and pats on the back.
Universal demonstrated that any pep talk is made better with music â particularly anthemic or nostalgic songs from films old and new, like âPsycho,â âJurassic Parkâ and, of course, âWicked.â The studio took advantage of these and other familiar themes with a live orchestra as it made its pitch about their docket of films on the main stage at Caesars Palace.
They pulled out the stops for âJurassic World: Rebirth,â one of Universalâs other biggest films of the year, hitting theaters in July. Stars Mahershala Ali and Scarlett Johansson, along with director Gareth Edwards, walked out as the orchestra played its iconic theme.
âIt has been a lifelong dream to be in a âJurassicâ movie. For the last 15 years, each time I heard that they were making a movie, I reached out and would say, âIâm available,ââ Johansson said.
The presentation followed a preview screening of âHow to Train Your Dragon,â a live-action adaptation of the animated franchise, earlier in the day. The film, which stars Gerard Butler and Mason Thames, will be released in June.
The live orchestra was helmed by Emmy-winning composer Rickey Minor, the former bandleader on âThe Tonight Show with Jay Leno.â
But the stunts didnât stop at live music. When teasing his myriad horror films on the horizon, producer Jason Blum walked out dressed as antagonist Freddy Fazbear to tease âFive Nights at Freddyâs 2,â which will be released theatrically in December.
To top off the Blumhouse Productions slate, 30 actors dressed as M3GAN â the artificially intelligent and sometimes hyper-violent subject of the film of the same name â danced to a rendition of âOops!⌠I Did It Again.â âM3GAN 2.0â hits theaters in June.