NEW YORK â Oh, the books that sold last week by Dr. Seuss.
More than 1.2 million copies of stories by the late children's author sold in the first week of March â more than quadruple from the week before â following the news that his estate was pulling six books because of racial and ethnic stereotyping. For days virtually every book in the top 20 on Amazon's bestseller list was by Dr. Seuss.
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According to NPD BookScan, which tracks around 85% of retail sales, the top sellers weren't even the books being withdrawn. âThe Cat in the Hatâ sold more than 100,000 copies, compared to just 17,000 in the previous week. âGreen Eggs and Hamâ topped 90,000 copies, and âOne Fish Two Fish Red Fish Blue Fishâ sold around 88,000.
The six books going out of print are âAnd to Think That I Saw It on Mulberry Street,â âIf I Ran the Zoo,â âMcElligotâs Pool,â âOn Beyond Zebra!,â âScrambled Eggs Super!,â and âThe Catâs Quizzer.â
Dr. Seuss was born on March 2, 1904, and sales traditionally go up during his birthday week. But this year they likely received an extra shot because of those most opposed to the estate's decision. Conservatives soon responded with allegations of âcancel culture,â as Fox News provided extensive coverage and such prominent Republicans as House Minority Leader Kevin McCarthy released videos of themselves reading from Seuss books.