Sesame Place snub: Community activist, family address alleged racial discrimination at amusement park

Sesame Place apologizes after video of incident goes viral

Tamika Mallory and community activists joined the family of two young girls who were allegedly snubbed at the Sesame Street-themed amusement park by a costumed character who waved them off during a parade, according to a release.

The amusement park has since apologized and promised more training for its employees after a video showed the incident, which went viral online.

The nine-second video, posted to Instagram on Saturday by Jodi Brown, the mother of one of the girls, showed the character Rosita high-fiving a white child and woman, then gesturing “no” and walking away from the two girls who had their arms stretched out for a hug during the parade at Sesame Place in Langhorne, outside Philadelphia.

You can watch the video here.

“I will never step foot in @sesameplace ever again,” Brown said online.

The family’s lawyer, B’Ivory LaMarr, told the Associated Press on Tuesday that the family is appalled and disturbed by the incident and “the injuries propagated to their children.”

In an initial statement Sunday, Sesame Place said the park and its employees stand for “inclusivity and equality in all forms.” The statement also noted that performers sometimes miss requests for hugs because the costumes they wear make it difficult to see at lower levels.

“The Rosita performer did not intentionally ignore the girls and is devastated by the misunderstanding,” the statement said.

READ: Woman says her girls were snubbed by ‘Rosita’ at Sesame Place theme park; Inside official response and backlash to it

However, many people expressed outrage online and some called for a boycott of the amusement park.

The park issued a second statement Monday, apologizing again and promising that it was “taking action to do better.”

Both statements and the video triggered a stark response on social media, which LaMarr said helped shed a light on “the existence of these issues.”

“A lot of African Americans tend to become very passive because we unfortunately are accustomed to dealing with this type of racism in various spaces,” he said.

Sesame Place has been the official “Sesame Street” theme park for more than four decades. It opened in 1980.

“You would expect a reputable organization, the one as well revered as Sesame Street and Sesame Place, to stand on those principles and values in which they portray,” LaMarr said. “Instead, what this family saw was a company that comes out and they’re very dismissive of the harms that were caused.”


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