HOUSTON – Texas jewelry design company Kendra Scott is ready to rodeo, rolling out its Yellow Rose collection this week.
The collection called a “Texas ranch-inspired capsule collection” will be sold exclusively online at KendraScott.com and on the Texas Rodeo circuit in Fort Worth, San Antonio, Houston, and Austin.
“Keeping innovation at the forefront, Yellow Rose by Kendra Scott spotlights the traditional designs and materials that are synonymous with the Southwest, while seamlessly blending the bright, colorful style and versatility that the brand is known for,” a news release describes. “Taking inspiration from time spent on Kendra’s family ranch, this capsule collection blended two of the brand’s best-selling stones to create a one-of-a-kind bronze veined turquoise magnesite red oyster in a beaded collection that is reminiscent of a Southwestern sunset.”
“The 56-piece collection was designed with the modern cowgirl in mind and includes the all-new Beau suite, featuring a hand-sketched and sculpted silhouette of Kendra’s beloved horse, Beau, as well as the serpent-adorned phoenix, heritage Kendra Scott pieces in new vintage gold and silver metals, and a curated artisan collection of artisan jewelry available exclusively at the Texas rodeo.”
Jewelry prices range from $60-$298 with Rodeo exclusive curated artisan jewelry ranging from $98-$5,500.
“Of course, we didn’t forget about the cowboy,” the jeweler’s news release continues. “Texas born and bred, our Scott Bros. by Kendra Scott collection values a hard day’s work and the materials required to get it done. This 13-piece collection includes the iconic Cade & Grey bracelets in genuine stone, like African turquoise.”
Prices for the men’s designs range from $70-$80.
The brand said it is bringing the customer experience to life with a play on Kendra Scott’s iconic color bar with hat customization. Rodeo attendees will be able to personalize GIGI PIP hats with a wide offering of hat bands, pins, feathers, and one-of-a-kind adornments. Hats start at $112, with customization accessories ranging from $2-$48.
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