Viva Cinema opens to public Friday

By Courtney Zavala - Houston Life host

HOUSTON - PlazAmericas will be home to a new movie theater focusing on a Latin American audience.

Viva Cinema will show English and Spanish first run movies in the eight-screen theatre.

The renovation cost about $2 million and was mostly focused on the movie theatre that has been vacant since Hurricane Ike.

There will also be a play area for kids and a full-service restaurant.

"We're putting our arms around the community and in exchange we're hoping the community puts their arms back around us," said Art Seago, COO Vivo Cinema.

After nine months of renovations, the finishing touches are being made. The tables in the sports bar are made from an old gymnasium floor from The University of Texas at Tyler.

Viva Cinema is all about food, fun and family.

"We will have free family days here," said Seago. "We hope the community will embrace it."

Viva Cinema officially opens Friday with the first showing at 11 a.m.

Click here to purchase tickets and view show times.

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