Hit or miss? Pepsi introduces Peeps-flavored marshmallow cola

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Peeps, you either love them or hate them.

Those who love when it in season, around this time of year, may be interested in this twisted cola collaboration.

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Pepsi announced its collaboration with Peeps on a limited-edition marshmallow-flavored cola.

The Pepsi X Peeps drink will be sold in three-packs of 7.5-ounce mini cans and described as “a delicious new beverage that combines the crisp, refreshing taste of PEPSI cola with the pillowy-soft and sweet PEEPS® Marshmallow flavor consumers love.”

In addition to the soda, the companies launched a social media contest for fans to post pictures of themselves doing springtime activities with Peeps chicks and bunnies by using the hashtag #HangingWithMyPEEPS and #PepsiSweepstakes on Twitter and Instagram, KSAT reports.

Those who participate in the contest have a chance to win a limited edition three-pack of the new soda and other prizes.

“After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with PEEPS® to develop a limited batch of its first-ever marshmallow cola. This PEPSI x PEEPS® collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long,” said Todd Kaplan, Pepsi’s VP of marketing in a press release. “We know our consumers love our limited product drops, and we believe that PEPSI x PEEPS® will deliver an iconic and delicious pairing that has the potential to become a fan favorite.”


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