Gap ad for kids clothing line called 'racist,' Gap apologizes

By Scylla Lopez - Social Media Producer

Gap/Twitter

Gap has apologized for an ad that has since been pulled for its Ellen DeGeneres kids clothing line after it was called racist by Twitter users.

The #GapKidsxED campaign advertisement showed three white girls and a black girl. Two of the white girls posed in acrobatic positions, while the third white girl used the black girl's head as an armrest.

Gap shared the photo on Twitter with the caption:

"Meet the kids who are proving that girls can do anything."

It didn't take long for people to react to the tweet.

"Proving girls can do anything...unless she's Black. Then all she can do is bear the weight of White girls. #EpicFail," Fatima La'Juan Muse wrote.

"I won't be buying my daughter clothing at your store again due to this racist & unacceptable ad," Britni de la Cretaz wrote.

"Thanks for perfectly illustrating what 'passive racism' looks like in mainstream media. #DiversityFail She is NOT your arm rest," Jasmine Wow wrote.

Gap Kids representative Debbie Felix told the Daily Mail Online:

"As a brand with a proud 46-year history of championing diversity and inclusivity, we appreciate the conversation that has taken place and are sorry to anyone we've offended," Felix said. "We are replacing the image with a different shot from the campaign, which encourages girls (and boys) everywhere to be themselves and feel pride in what makes them unique."

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Former NFL player Matthew A. Cherry chimed in on the discussion tweeting a photo of an old Gap Kids ad with a black girl using a white girl as an armrest.

 

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