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'Lady Doritos': This is what PepsiCo CEO Indra Nooyi said about the snacks, how the internet reacted

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(Sara Bonisteel/CNN)

HOUSTON – Still washing the orange from your Doritos-covered hands the day after the Super Bowl?

Doritos is working on a fix for that -- at least for women.

PepsiCo CEO Indra Nooyi is at the center of an online debate about whether quieter, less-messy options should be made after she mentioned plans for lady-friendly options on the popular podcast “Freakonomics Radio.”

Nooyi began by explaining the differences between the way men and women consume Doritos.

As quoted by Freakonomics, Nooyi said, “When you eat out of a flex bag — one of our single-serve bags — especially as you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom. Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.”

Nooyi insisted in the podcast that it’s not a matter of male and female snacks, but rather how they are “designed and packaged.” She said they’re planning to launch “a bunch” of the snacks soon with “low-crunch” and a “full taste profile” geared toward women. 

Nooyi’s podcast appearance drew ire from many online, with some particularly angered by her comments about the purse-carrying crowd: “How can you put it in a purse? Because women love to carry a snack in their purse.”

What do you think about the 'Lady Doritos' controversy? Let us know your thoughts in the comments. 


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