'Lady Doritos': This is what PepsiCo CEO Indra Nooyi said about the snacks, how the internet reacted
HOUSTON – Still washing the orange from your Doritos-covered hands the day after the Super Bowl?
Doritos is working on a fix for that -- at least for women.
PepsiCo CEO Indra Nooyi is at the center of an online debate about whether quieter, less-messy options should be made after she mentioned plans for lady-friendly options on the popular podcast “Freakonomics Radio.”
Nooyi began by explaining the differences between the way men and women consume Doritos.
As quoted by Freakonomics, Nooyi said, “When you eat out of a flex bag — one of our single-serve bags — especially as you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom. Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.”
Nooyi insisted in the podcast that it’s not a matter of male and female snacks, but rather how they are “designed and packaged.” She said they’re planning to launch “a bunch” of the snacks soon with “low-crunch” and a “full taste profile” geared toward women.
Nooyi’s podcast appearance drew ire from many online, with some particularly angered by her comments about the purse-carrying crowd: “How can you put it in a purse? Because women love to carry a snack in their purse.”
Thank god @Doritos is making a female-friendly crisp - not a day goes by when I don't feel crippling anxiety about crunching crisps in public. And perfectly-sized to fit in my handbag! I can now get back to worrying about the housework @EverydaySexism #whatagirlwants #doritos— Lily Capewell (@LilyCapewell) February 5, 2018
Finally, my husband can allow me to loosen my corset, recline on the fainting couch and delicately nibble on some lady #Doritos from a tiny pink sachet that cost twice as much as as the man cave version.— Ann Van Haney (@vanalama) February 5, 2018
I have never come across a woman who:— ♥Kate & George ...by the sea♥ (@KandGbythesea) February 5, 2018
1. disliked licking her fingers
2. did not like crispy crisps
3. ever put a bag of crisps in her handbag.
But as I may've mentioned before, I am quite elderly and old fashioned.#doritos
Finally! All the suitors I missed in my youth because of my ghastly unladylike CRUNCHING and woe unto me...the finger-licking. And now in a bag that will fit discreetly in my purse. #notanaprilfoolsjoke #doritos https://t.co/4LU5DO3X0T— Marissa Rothkopf (@MarissaRothkopf) February 5, 2018
Alternate branding for #LadyDoritos ...— Rachel Star (@rachelstarlive) February 5, 2018
Not Stab the Roof of Your Mouth Doritos
Sneaking a Snack Quietly in Class Doritos
I Forgot to Eat Breakfast Church Doritos #Doritos @Doritos @pepsi
I’m just sayin’—those “lady” #Doritos had better cost 78 percent of what regular Doritos do.— John “Hereby Ordered” Olore (@john_olore) February 5, 2018
So is Greta Gerwig's LADY BIRD also an homage to a time when women and girls could eat Cool Ranch #Doritos unencumbered by their sex?— Kim (@raconteursaurus) February 5, 2018
What do you think about the 'Lady Doritos' controversy? Let us know your thoughts in the comments.
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