'Hairspray' to be NBC's latest live musical

LONDON - OCTOBER 26: Michael Ball (L) and Leanne Jones perform in a Photocall for 'Hairspray' to mark the musicals West End transfer at the Shaftsbury Theatre on October 26, 2007 in London, England. (Photo by Stuart Wilson/Getty Images) (Getty Images)

NBC may be paving the way for a new genre in television: live musicals.

NBC executive Robert Greenblatt announced Wednesday the network’s next live musical will be "Hairspray," according to Entertainment Weekly.

“People have been saying to me since "The Wiz," ‘Do this show, do that show,’” Greenblatt told Entertainment Weekly.

Hairspray is set in 1960s Baltimore and follows an ambitious teen, Tracy Turnblad, who wins a spot on a popular dance show and becomes an overnight sensation.

“Not everything’s going to be a big name to the whole audience,” Greenblatt said. “I don’t think there’s an infinite number of these that can be done. But we’re still doing it.”

The announcement was made during the Television Critics Association’s press tour following a rush of news regarding upcoming plans for the network.  

NBC had great success last December when it live aired "The Wiz," which attracted 11.1 million viewers.

Similar to "The Wiz" and NBC’s standing list of live television musicals, "Hairspray" is sure to have an all-star cast, although no official announcements regarding the roles have been made.