Analyzing consumer shopping behaviors with Accenture Strategy
Study shows consumers care about trusting brands that share a purpose
HOUSTON – When it comes to deciding where to spend your money, are you looking beyond the product's price and quality?
A new survey by Accenture Strategy says most people are looking to support companies that have a strong purpose that aligns with their own, personal beliefs.
Houston Life Host Derrick Shore spoke with Bill Theofilou, Senior Managing Director at Accenture Strategy to debrief the study.
You can watch the full interview in the video above, or find more information online at www.Accenture.com/BrandPurpose.
This article is sponsored by Accenture Strategy.
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