New ice cream flavor by Blue Bell inspired by pink camouflage designs

SAN ANTONIO – Blue Bell Ice Cream has announced its latest flavor and this time is introducing a sidekick to a popular item from last year with its new "Pink Camo ’n Cream Ice Cream", the company said Thursday.

Pink Camo ’n Cream is a combination of strawberry ice cream, milk chocolate ice cream and a cream cheese ice cream swirled together in a camouflage pattern.

“Our Camo ’n Cream was inspired by the camouflage design you see on just about everything,” said Carl Breed, executive director of marketing for Blue Bell. “The flavor sold very well and we knew we were onto something. Pink camouflage is popular too, so we thought why not create an ice cream in this color pattern? We swapped the Pistachio Almond Ice Cream for Strawberry Ice Cream and Pink Camo ’n Cream was created.”

Last year's original flavor, "Camo ’n Cream Ice Cream", is a combination of pistachio almond, milk chocolate and cream cheese ice creams.

The new flavor is available in the half gallon and pint sizes for a limited time.