HOUSTON - Cinemark launched a monthly subscription program called Movie Club on Tuesday with a number of perks.
Club members can purchase one 2D adult ticket for $8.99 for any movie at any time. Unused credits roll over and never expire when you’re a member. The tickets don't include "premium formats" like 3D. Movie Club members also get 20 percent off concessions and no online fees.
Members will also be able to purchase tickets for friends at a lower price.
Cinemark CEO Mark Zoradi said that Movie Club was designed after conducting consumer research and studying subscription program models.
“Based on the feedback we received, we designed Movie Club with all of the features and benefits that moviegoers desire most in a membership program without any of the hassle,” Zoradi said.
Cinemark’s program comes after MoviePass announced its 12-month subscription service that charges customers $6.95 per month to watch a movie a day for a year.
You can join Movie Club now through the Cinemark app or by visiting cinemark.com/movieclub.
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