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Wine: Getting the best value for your buck

Red, white, dry or sweet, Americans love wine. But one group's absolute affinity for it is literally changing the industry. Consumer expert Amy Davis is explaining why millennials are helping us all get a buzz on a budget.

The Wine Market Council reported that in 2015 millennials drank 42 percent of all of the wine consumed in the U.S., an average of two cases per person. Women drank 57 percent of all that wine. The high demand for that mommy juice has made it possible to get decent wine just about anywhere; but we wanted to  know where you'll get the most bang for your buck.

Liz Palmer likes wine so much, she's made a career out of it. Palmer owns The Texas Wine School and stores high-end wines for Houstonians in a temperature-controlled wine vault. She knows her clients aren't typical.

"I think most people buy wine at their grocery store," Palmer said.

Our Facebook poll shows she's right. 72 percent of viewers who responded said they buy wine from the grocery store. While the wine may be good quality, they're probably paying too much.

"I would send you to Costco," Palmer said, when Davis asked her where a wine novice should go to get the best value for good wine. 

Palmer says Costco is the largest wine buyer in the world. They've got good buying power and can pass their savings on to members.

We found a bottle of La Posta Pizzella Malbec for $11.99 at Costco. It's regularly $18.49 at Kroger, but it was on sale for $13.99 when we checked.

Don't have a Costco card? We found Total Wine and More matched Costco's prices on most bottles we checked. They had the same La Posta Pizzella Malbec for $11.97. Spec's sells it for $16.83.

If you're not a wine connoisseur, Palmer says go with what you *don't* know.
"The best value is going to be from names you don't know already and probably regions you don't know," she explained.
 
That means you should forget wines with "Napa Valley" on the label if you're trying to save money.

"It's not gonna offer the best value because a lot of people know, they see Napa on the bottle and they're willing to pay a little bit more for that," said Palmer.

If you're feeling more adventurous and less penny pincher, you can sign up for wine delivery services like Winc. You can also order wine straight from a winery; but Palmer said if you're ordering decent wine you don't want to have it shipped to Texas between March and November because it can get too hot in the shipping process.