Check Traffic

Check Traffic
Live Cameras, Conditions

°

Homepage / Technology
Text Size

eBay Auction To Decide Microbrew's Name

Auction Ends Friday At 10 A.M. CST

POSTED: Thursday, January 26, 2006
UPDATED: 9:49 am CST January 27, 2006

Beer lovers have the chance to name their own brew, thanks to a local microbrewery's online auction on eBay, KPRC Local 2 reported Thursday.

Brock Wagner owns Houston-based St. Arnold Brewing Company, located at 2522 Fairway Park Drive.

The former banker is using the auction as a way to help defray the costs of expensive machinery.

The winning bidder will earn the right to name Brock's newest fermenter, which is a $40,000 machine that churns out 60 barrels of brew for each batch.

"The bidding has been quite active," Wagner said.

St. Arnold Brewing Company's Tasting Room
St. Arnold Brewing Company's Tasting Room

Bob Gonzalez shelled out nearly $1,000 last year to name fermenter No. 11. He dubbed it St. Gonzo. Ever since then, he's been reaping the modest fringe benefits.

"You get invited to our company Christmas party," Wagner said.

"I'm not real good at waiting in line, so being St. Gonzo cuts down on that," Gonzalez said.

As far as the naming rules are concerned -- nothing offensive, no company names, and no repeat names are allowed. And each gigantic vat is called "Saint" something.

To place a bid, visit www.eBay.com.

The auction ends Friday at 10 a.m., Houston time.

Text Size

Sponsored Links

Links We Like
Sponsored Content
Learn to train and eat the right way and you can lose that unwanted weight and keep it off! More

To get the most out of your remodel, check out these 10 home updates that have the biggest payoffs when it comes time to sell your home. More

Don’t ruin your chances of landing that new job by making easy to correct mistakes on your cover letter. More

Pay $19.95 for a Gevalia Sampler Pack containing 12 sample size packages of Gevalia coffee and get a 12-cup stainless steel encased programmable coffeemaker with no further commitment. More

Most Popular

Marketplace