Eli's coming: Super Bowl QB to cash in

Eli Manning is heading to Disney World. Madison Avenue will be close behind.

Experts in the field of celebrity endorsements say the New York Giants quarterback, who won his second Super Bowl on Sunday, is poised to rake in millions of dollars in extra endorsements as a result.

But that might not be enough to catch his big brother in endorsement dollars or visibility, even if Peyton Manning isn't able to return as the Indianapolis Colts' quarterback following an injury that sidelined him the entire football season.

Bob Dorfman, executive creative director at Baker Street Advertising and the publisher of the Sports Marketers' Scouting Report, said Peyton likely earns about $12 million to $13 million a year, just from his endorsements, giving him the greatest endorsement dollars of any active team sport athlete. By comparison, Eli took in about $7 million last year.