Tennessee Titans owner Bud Adams was remembered at a church service in Houston Monday afternoon.
The Oklahoma-born Adams, who followed his father, a chief executive of Phillips Petroleum, into the oil business, died last week at his home in Houston. He was 90.
A public memorial for Adams began at 1 p.m. at Houston's Second Baptist Church.
"He was one of the brightest, most competitive visionaries in all of pro-football, indeed, all of pro sports," explained NFL executive Joe Browne about Adams.
The current head coach of the Tennessee Titans, Michael Munchak, also spoke at the service. He explained inside the teams Nashville office there is a timeline on the wall and a special spot for the Adams family.
"We have left a blank space on the wall where the rest of the story will be told one day... obviously, a Super Bowl victory," Munchak said. "We will continue to work hard each and every day to achieve this goal in honor of Mr. Adams' memory."
Adams in 1959 was a founding member of the American Football League and his Houston Oilers won the first two AFL titles. His battles for players with the old-guard National Football League helped lead to the two leagues merging later in the 1960s.
Adams antagonized some fans in his adopted hometown for firing popular Oilers coach Bum Phillips in 1980, then became further reviled for moving the team from Houston to Tennessee in 1997.