Organizers for the London 2012 Games hoped the jigsaw-style logo and brand would inspire Olympic fans to reach out to people all over the World.

"London 2012 will be Everyone's Games, everyone's 2012," London 2012 Chairman Sebastian Coe said.

Images: Olympic Logos Of Past, Present, Future

"This is the vision at the very heart of our brand. It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world. It is an invitation to take part and be involved."

Instead, the design itself has drawn unfavorable responses and an animated display has even caused epileptic seizures in viewers.

Epilepsy Action, a British health charity, said 10 people had complained about the animation and some had suffered seizures from watching images depicting a diver plunging into a pool.

The Olympic group said it has taken steps to remove the animation from the Web site and will now re-edit the film.

The logo design, which cost $796,000, was targeted at young people. It is made up of four jagged pieces that form the numbers 2012 and is available in four colors: pink, blue, green and orange.

In a departure from previous Games, the logo has no visual imagery of the host city or country.

Within hours of the logos unveiling Monday, an online petition was started asking for a new design.

But not everyone is opposed to the logo.

"This is a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games -- namely to inspire young people around the world through sport and the Olympic values," IOC President Jacque Rogge said.

"Each edition of the Olympic Games brings its own flavor and touch to what is now well over a century of modern Olympic history; the brand launched (Monday) by London 2012 is, I believe, an early indication of the dynamism, modernity and inclusiveness with which London 2012 will leave its Olympic mark."