SAN ANTONIO, Texas -

Whataburger officials announced Monday that the fast-food chain would not pursue criminal charges against students involved in a wild food fight Saturday night in San Antonio.

KSAT-TV reports that the food fight occurred after an emotional 12–10 win for the Brandeis High School football team over their rivals from O’Connor High school.

Students gathered at the Whataburger near Loop 1604 and Bandera Road where things escalated into a massive food fight that was caught on camera.

The video has since gone viral, and students from both schools said they’re embarrassed by the negative attention they’re receiving.

"I’ve heard what some people who work there say and they're beyond furious about it," Brandeis junior Jacob Guajardo told KSAT.

"It’s just sad the way we handled it," said O’Connor senior Jonah Brickley. "Everyone feels bad about it and it shouldn’t have happened like that."

With Whataburger not pressing charges, Northside Independent School District officials said their hands are tied and they will not be able to take disciplinary action against those responsible.

Even though the incident occurred off-campus the district's Code of Conduct for extracurricular activity groups would have given them the authority to punish students.

"There's very little the school district can do without access to (Whataburger surveillance) video," NISD spokesman Pascual Gonzalez told KSAT. "We believe, as school people, that students are accountable for their actions and that continues to be our feeling. Whatever we can do to make the situation better, we're glad to do it."

This story comes to us from our sister station KSAT-TV in San Antonio.