We heard it from Target's CEO on Monday, as well as other retail executives: The technology in our credit cards is outdated and it's leaving shoppers vulnerable.
Speaking exclusively to CNBC for the first time since the massive December data breach, Target's CEO is promising to make it right.
"We're committed to make sure that we get to the bottom of this and we really thoroughly understand it. Then we're going to apply those insights. We're going to apply those learnings to our business," said Gregg Steinhafel, CEO of Target Corporation.
Steinhafel says hackers installed a device on Target's registers that remotely stole at least 110 million customers' personal information.
Raul Rojas is among the potential victims.
"So what's to say they aren't going to open bank accounts or try and use my information to do other things. That's an awfully, um, scary prospect," said Rojas.
Neiman Marcus also announced it was the victim of a similar breach; other companies may have also been affected.
Now a growing number of people in the retail industry say it's time to replace outdated magnetic strips on credit cards with something more secure.
"It's time to move to a computerized magnetic chip embedded in a card and a pin reader. Something that's at least in the 21st century," said Matthew Shay of the National Retail Federation.
Consumer advocate Justin Brookman wants the government to penalize companies without proper protections.
"I think we should see legislation saying if you use unreasonable security methods you have to pay a fine to the FTC," said Justin Brookman of the Center for Democracy Technology.
In this age of technology, advocates warn consumers using plastic may never be completely protected.
Retailers aren't the targets. A new report from the General Accounting Office shows the federal agencies experienced more than 22,000 data breaches in 2012.