Thousands of visitors will be in Austin Friday night for the official start of the South by Southwest Festival.
The 14th annual Texas Film Awards was the unofficial kickoff Thursday night.
Celebrities like Priscilla Presley walked the red carpet. Actor Luke Wilson was the master of ceremonies. Johnny Depp was also there.
Starting on Tuesday more than 2,000 artists will join the festival.
South by Southwest wraps up on March 16.