Aggie fans have driven up the price of a Texas license plate reading '12THMAN' to a record $35,000.
This is possibly the only time Texas A&M University will auction off this one of a kind plate.
The auction on MyPlates.com ends September 12 at noon.
The winning bidder will be presented with the plate at the Aggies SEC showdown against Alabama at Kyle Field on Saturday, and will hold the plate for a 10-year term.
Proceeds will go to benefit Texas A&M University and the General Revenue Fund of Texas.