These 25 U.S. companies have the best reputations among consumers.
What compels us as consumers to choose one brand over another? According to Forbes, it's not products and services so much as a brand's reputation. Reputation Institute, a private consulting firm, conducted an online survey of consumers to find the U.S. companies with the best reputations. Here are the Top 25:
The following five celebrity urban legends will likely live on long into the future, despite the fact that none of them is remotely true.
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