HOUSTON -

Mayor Annise Parker has kicked off a social media campaign challenging all Texans to take the pledge to not text and drive. 

The statewide campaign is called Mayors United Against Texting While Driving.

In partnership with AT&T, Mayor Parker and the City of Houston launched the nation’s first citywide It Can Wait campaign last April.

Beginning Thursday, the campaign will run in Houston, Dallas, Fort Worth, Austin, San Antonio and El Paso through September 30, with each city vying to get as many citizens as they can pledging to never text while driving.

Each city will have its own city-specific texting code. Houston residents can take the pledge by texting “ItcanwaitHou” to 464329. 

"Texting while driving – especially among teens – has turned into a serious issue that has claimed lives across the nation," said Mayor Parker. "We can't stand by and let this fatal practice claim another life. This is why we have stood at the forefront of this movement and are joining forces with mayors across Texas to raise awareness about the dangers of texting while driving. I encourage every Texan to take the pledge to never text and drive.”