J.J. Watt gets new logo for Reebok campaign

HOUSTON –  He's the $100 million dollar man and the face of the Houston Texans, and now JJ Watt has his own logo.

The new logo features two Js, one backward, that form a W.

If you look at the logo upside down, it looks like a 99, Watt's jersey number.

Watt unveiled the logo on social media with the caption:

"My logo. My vision. My goals. #HuntGreatness"

View this post on Instagram

My logo. My vision. My goals. #HuntGreatness

A post shared by JJ Watt (@jjwatt) on

The logo is part of a new ad for Reebok.

Watt also tweeted the YouTube video for the ad with the caption:

"In an increasingly negative world, optimism & positivity are harder to come by. Never settle for less than your best"

The ad also included the slogan, "Hunt greatness."

Welcome to a new era. You can either hunt or be hunted. Let's Eat.#HuntGreatness@Reebok pic.twitter.com/9LyYXUGGaO

— JJ Watt (@JJWatt) May 23, 2016