It's a story that has a lot of women talking.

Specialty retailer, J.Crew, has introduced the new size of 000 to their line of clothing. This is the equivalent of a size XXXS or someone with the waist of 23 inches. 

Some people are criticizing the retailer and claiming they are vanity sizing also known as assigning smaller sizes to clothing in order to encourage sales.

A spokesperson for the company said, "We are simply addressing the demand coming from Asia for smaller sizes than what we had carried. Our sizes typically run big and the Asia market tends to run small."

Is J. Crew's new size 000 a necessity or just the reality of vanity sizing? Watch the Today Show's take on it below and tell us your thoughts on our Facebook page.

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