HOUSTON – Chick-fil-A restaurants across the country have mothers raving about an experimental drive-thru concept that makes the fast-food experience more convenient for families with small children, according to the "Today" show.
The service is called Mom’s Valet and allows parents to pre-order meals from a Chick-fil-A drive-thru before dining inside the restaurant. Immediately after the parents makes their order, a Chick-fil-A server prepares a table for the family, handling everything from setting up highchairs to dishing out requested condiments and drinks.
Scott Brickhouse, an owner of two Chick-fil-A's in Lakewood, Florida, launched the program in 2015. Mom’s Valet, which is not an official corporate program, has become increasingly popular with other franchise owners nationwide.
"It is an immediate success with moms," Brickhouse said.
Marise Brennan, a mother living in Etters, Pennsylvania, who has a 2-year-old daughter, said she would spend more time and money in Chick-fil-A restaurants if the dining process was easier.
"It is hard to balance getting a drink and not spilling things and getting a table and carrying your tray," Brennan said.
Although the Mom’s Valet service has not become a practice in any Houston Chick-fil-As, Brickhouse said the concept has reached 100 locations.