He said Waverly, a small town off Interstate 86 just west of Binghamton, New York, could easily be seen as a place that affirmed stereotypes of all sorts.
Of Waverly's 4,444 people, 4,312 were white, according to 2010 census data.
Chituc said he was "extraordinarily offended" by the skit and ashamed that his school seemed to be OK with it.
"On the one hand, I can't blame the kids for being ignorant," Chituc said. "It's a small town, and the kids don't know any better. It's the responsibility of the administration to let the kids know this is not how you behave in 21st-century America. ... They've been failing at that spectacularly.
"The administration should be creating an environment where minorities are welcome, not the butts of racist jokes that make light of domestic violence."
Chituc contacted Waverly High School Principal Kim Forero by e-mail.
He sent CNN Forero's response, which read in part:
"Thank you for your concerns. We will continue to address issues of diversity and respect for all. The format of pep rally will need to be reconsidered. I appreciate your concern for your alma mater."
Yelich, for his part, said he could see how the skit could have been misconstrued and that he intends to set clearer expectations for behavior.
"I have some opportunities here to make positive change," he said.
CNN was not able to obtain the names of the students involved in the skit.
Whatever their intentions were, one thing was clear: Their portrayals of Chris Brown and Rihanna fell short -- the kid who played the dairy farmer was crowned Mr. Waverly.