Apple unveiled the new iPhone 5 Wednesday, and it comes with a laundry list of new high-tech additions.
Perhaps you remember the lines outside cell phone stores last October when the Apple iPhone 4S went on sale. Apple's announcement Wednesday officially makes that buzz history.
"It's the most beautiful product we've ever made," Apple's Senior Vicc President of Worldwide Marketing, Phil Schiller, said.
Schiller said the new iPhone 5 is lighter, thinner and faster with a better camera and longer-lasting battery.
Still, it's a hard sell to Ginger Henderson who owns an iPhone 4.
"I love my phone," said Henderson. "I think it's the best ever."
But the medics at Dr. Cell Phone said consumers like Henderson may be convinced to give up their old phones for some cash.
"At the time of this interview, we just checked it out right now ... it was going for $175," said Dr. Cell Phone's Rick Khoja.
That was the price offered by website Gazelle.com for a black 16 gigabyte iPhone 4. And Khoja said Dr. Cell Phone will match online offers and pay cash to consumers on the spot, in person at any of its six Houston-area stores.
"The sooner you do it, the better the rate you're going to get," Khoja explained. "It's just supply and demand."
The price for old old iPhones is expected to drop as soon as the iPhone 5 is available. Pre-orders for the new phone begin Friday. In-store purchases will start on Sept. 21.