Anyone can turn on a TV, scan their newsfeeds or fire up a laptop to quickly get a sense of the important topics being discussed at the Republican National Convention.
This is not about those. This is for those other moments -- the ones that make us SMH or LOL or unfollow certain people on Twitter. These are the moments that prompt us to show our phones to the person next to us, eyes wide with disbelief and mischief. It's not news.
1. Strange looks
Men and women had plenty to say about Condoleezza Rice's lipstick malfunction on Twitter and Instagram during her Wednesday speech.
"I don't care what their beliefs are I will always feel completely awful for any woman who has lipstick on their teeth in public," wrote Twitter user @Morgan Murphy. Others were not so kind.
"A good friend would have told Condi she had lipstick on her teeth. Where's Ann? Dropping the ball, that's where," wrote @mkusek01060
At least no one created a Twitter account for Condi's Lipstick.
The distraction theme continued as Paul Ryan and his widow's peak took the stage.
"Paul Ryan. The charisma of Edward Kennedy. The widow's peak of Edward Munster," wrote @SteveintheKT
"All you listen to Ryan for his powerful speech, I just stare at his widow's peak," wrote @bey_guy87
On Facebook David Atherton attributed the following to Wikipedia, "In political polling, widow's peaks are considered to be a facial attribute for candidates that is a clear positive ... associated with being seen as more competent and with greater integrity."
2. Making faces
Continuing on the distraction theme were these tweets from co-creator of "The Daily Show," Liz Winstead.
"McCain is doing his blinky thing! The one where he blinks a bunch when he doesn't believe what he is saying," she posted.
"Blab all you want abt Ann Romney's speech- nothing will help if Mitt doesn't lose that 'I have a weird thing on my tongue' face."
This guy thinks he and Paul Ryan look alike.
And in one of the fantastically creepy trends to emerge from the convention delegates snapped photos of themselves wearing paper masks of Paul Ryan and then posted them to Instagram.
3. Bringing sexy back
But before Paul Ryan even opened his mouth Wednesday night, Twitter was already reflecting on Paul Ryan's sex appeal.
@chrissyadeleke Pretty ballsy speech by Paul Ryan. Not gonna lie. I liked it. He makes politics sexy. Because he is sexy.
@cMMoore6 Paul Ryan is sexy. #simple
@sarahcgoldstein Paul Ryan has the most handsome blue eyes. Very sexy.
@Lynzeebug22 Paul Ryan is kinda hot... Sexy vice president. Im down
You get the idea.
4. Elevator music musings