International economic sanctions against Iran have strained day-to-day living there, making essential goods such as medicine expensive and hard to come by. That punishment has taken a toll.
"The sanctions have hurt us. Prices have gone up. There are things you can't find," said Hossein Mohamadi at the Barbari Bread Shop.
To many Iranians, Rouhani has seemed to be really advancing the "hope and prudence" slogan he used during his campaign to become president in June, posturing as a centrist and reformer against hardline conservative thinking that characterized Ahmadinejad.
But Rouhani has also met with criticism at home for his diplomatic tone toward the West. Upon his arrival back in Tehran, a detractor threw a shoe in his direction. It is an extremely insulting gesture.