Houstonians donate to 'MDA Show of Strength'
Three-hour MDA special aired on KPRC Local 2
Houstonians once again helped the Muscular Dystrophy Association by donating to a four-hour prime-time MDA special on KPRC Local 2 Sunday. But there's still time to help by bidding on MDA auction items.
KPRC Local 2 anchors Dominique Sachse and Owen Conflenti hosted the Houston coverage of "MDA Show of Strength."
The star-studded variety show simultaneously entertained, informed and raised funds for the service and research programs of the Muscular Dystrophy Association.
In addition to Carrie Underwood, Pitbull, Will.i.am and Carole King, the following stars also appeared: All-American Rejects, Big Bad Voodoo Daddy, B.o.B, Brandy, Luke Bryan, Gavin DeGraw, Hot Chelle Rae, Karmin, Alanis Morissette, OneRepublic, Eva Simons, Paula Abdul, Max Adler, Jann Carl, Diana DeGarmo, Lou Ferrigno, Benji Madden, Joel Madden, Jesse McCartney, Tim McGraw, The Miz, Nancy O’Dell, Khloé Kardashian Odom, Alison Sweeney, Ace Young and more.
The show, featuring more than a dozen of today’s top entertainers, also included inspirational “stories of strength” about families affected by muscular dystrophy and related diseases.
Through the years, MDA’s iconic fundraising show has presented some of TV's most memorable moments. What started as a 21½-hour Labor Day weekend telethon was shortened to six hours in 2011 in response to changing television viewing habits.
"The broadcasting and entertainment industries have experienced dramatic change; as a result, our show has changed with it," said MDA Executive Vice President of Business Development Kevin Moran. "But our cause remains the same and our commitment to our families is unwavering. MDA has assembled an outstanding team focused on putting together a jam-packed, three-hour special that drives home our mission and inspires our audience to contribute generously."
The Muscular Dystrophy Association is a voluntary health agency working to eliminate the more than 40 neuromuscular diseases through worldwide research, comprehensive services and health education. MDA programs are funded almost entirely by individual contributors.
More than $3.5 million was donated from Houston and surrounding areas so far this year and the donations are still coming in. That beats 2011, when $3.3 million was raised.
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