A new Canadian cereal promises to do more than get you ready for the day ahead, it promises to boost your sex drive.
The cereal is appropriately named "Sex Cereal."
It comes in both men and women's formulas created by nutritionists.
For men, the cereal's maker used a combination of bee pollen, black sesame, blueberries and pumpkin seeds.
For ladies, a mixture of ginger, sunflower seeds, almonds and flax seeds are used.
Both formulas are supposed to naturally support and balance hormones that power libido.
"Sex Cereal" costs about $13. It is currently only available in Canada, but the company hopes to expand over the next year.