Bloggers are also required by the Federal Trade Commission to mention that fact somewhere I the post.

"I write at the bottom of my post, 'This has been brought to you by,' maybe it is Nestles," said Patterson.

Another money-maker is an affiliate link. Readers can make a purchase and the blog owner receives a cut of the sales.  Benton told KPRC Local 2 she did this with a tech gadget and was able to go back to the company and show them how many were sold because of her story.

The mom bloggers admit while the money is nice, having people pay attention is a greater reward.