HOUSTON -

If you're in the market for a new ride, prepare to pay more.  Car buyers paid more in the first quarter for new cars and more customers are ordering more expensive options.

The average price of a new car is around $30,748, up 6.9 percent from one year ago.

According to TrueCar.com, because the price of pre-owned vehicles are higher, people are willing to pay for a new car will all the new amenities.