A new barbie Mattel just released called "Mexican Barbie" is sparking a lot of controversy.

Mexican Barbie is the newest doll to hit store shelves. The Barbie wears a traditional fiesta dress and carries a pet chihuahua and a passport.

The doll is part of Mattel's Dolls of the World collection. It was launched to appeal to a more diverse generation of customers.

But it's only inciting outrage over what some are calling an offensive portrayal of the Latin culture.

"Not only is it insensitive, but it's hypocritical," said Johnny Mata, Latino Learning Center Board of Directors.

"Hispanics don't want to be stereotyped and that's exactly what they're doing."

However, some parents don't think it is a big deal at all.

"I think everyone is entitled to their own opinion and we should accept things as they are," said Sonia Ventura, Parent. "Yes, I would buy it for my daughter."

A spokesperson for Mattel said they created Dolls of the World to foster learning and appreciation for different cultures and countries.

The passport is not specific to Mexican Barbie. Every Doll of the World Barbie comes with a passport.