A Labor Day tradition of giving to the Muscular Dystrophy Association is once again airing on KPRC Local 2. A primetime entertainment special called "MDA Show of Strength" starts Sunday at 6 p.m. and will end at 10 p.m. Sunday.
KPRC has aired the MDA telethon vent for more than 40 years. KPRC Local 2 anchors Dominique Sachse and Owen Conflenti are hosting the Houston coverage of "MDA Show of Strength" from 6 p.m. until 7 p.m.
The star-studded variety show simultaneously entertains, informs and raises funds for the service and research programs of the Muscular Dystrophy Association.
In addition to Carrie Underwood, Pitbull, Will.i.am and Carole King, the following stars also are scheduled to appear: All-American Rejects, Big Bad Voodoo Daddy, B.o.B, Brandy, Luke Bryan, Gavin DeGraw, Hot Chelle Rae, Karmin, Alanis Morissette, OneRepublic, Eva Simons, Paula Abdul, Max Adler, Jann Carl, Diana DeGarmo, Lou Ferrigno, Benji Madden, Joel Madden, Jesse McCartney, Tim McGraw, The Miz, Nancy O’Dell, Khloé Kardashian Odom, Alison Sweeney, Ace Young and more.
The show, featuring more than a dozen of today’s top entertainers, also will include inspirational “stories of strength” about families affected by muscular dystrophy and related diseases.
The show will include performances and celebrity appearances from Hollywood, Nashville and New York.
Through the years, MDA’s iconic fundraising show has presented some of TV’s most memorable moments. What started as a 21½-hour Labor Day weekend telethon was shortened to six hours in 2011 in response to changing television viewing habits.
"The broadcasting and entertainment industries have experienced dramatic change; as a result, our show has changed with it," said MDA Executive Vice President of Business Development Kevin Moran. "But our cause remains the same and our commitment to our families is unwavering. MDA has assembled an outstanding team focused on putting together a jam-packed, three-hour special that drives home our mission and inspires our audience to contribute generously."
The Muscular Dystrophy Association is a voluntary health agency working to eliminate the more than 40 neuromuscular diseases through worldwide research, comprehensive services and health education. MDA programs are funded almost entirely by individual contributors.
More than $3.3 million was donated from Houston and surrounding areas in 2011.
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