<p>
<b>--SUPERS</b>--</p><p>Samsung</p><p>//</p><p>RIM</p><p>//</p><p>Samsung</p><br /><p>
<b>--LEAD IN</b>--</p><p>Samsung fires the latest shot in the smartphone wars with a much-hyped rollout of its Galaxy S-Four. The latest version of the already-popular Android phone has a number of new features -- as the company steps up its rivalry with Apple's iPhone. Karin Caifa (prono: KAY-fuh) has this week's Clicked In. </p><br /><p>
<b>--REPORTER PKG-AS FOLLOWS</b>--</p><p>SAMSUNG CHOSE NEW YORK'S RADIO CITY MUSIC HALL TO START SPREADING THE NEWS ABOUT ITS LATEST ENTRY IN THE SMARTPHONE WARS.</p><p>It's innovations will make your life richer, simpler, fuller. </p><p>THE MOST NOTABLE FEATURES OF THE SAMSUNG GALAXY S-FOUR -- </p><p>-- A LARGER AND SHARPER SCREEN</p><p>-- A BETTER CAMERA STOCKED WITH MORE TRICKS</p><p>-- SMART SCROLL AND SMART PAUSE TECHNOLOGY THAT KNOWS WHEN YOU'RE STARING AT YOUR PHONE AND SCROLLS UP AND DOWN WITH A TILT. VIDEOS PAUSE WHEN YOU LOOK AWAY.</p><p>-- AND TOUCHLESS CONTROL TO NAVIGATE THROUGH WEB PAGES</p><p>SAMSUNG IS A SERIOUS PLAYER IN THE SMARTPHONE WARS, DOMINANT AMONG ANDROIDS. MASSIVE MARKETING CAMPAIGNS HAVE TAKEN JABS AT RIVALS LIKE BLACKBERRY - </p><p>So you finally going to retire that thing? </p><p>It's cute. You're not even working. You're watching basketball.</p><p>Actually I'm closing deals with clients and watching the game. </p><p>-- HOPING TO SNAG BUSINESS CLIENTS AND MAYBE SWIPE SOME OF THE THUNDER OF BLACKBERRY'S NEW Z-10.</p><p>AND OBVIOUSLY TRYING TO TAKE A BITE OUT OF APPLE WHOSE LATEST EDITION OF THE IPHONE, CAME OUT LAST SEPTEMBER.</p><p>THE BUILDUP TO SAMSUNG'S ANNOUNCEMENT INCLUDED A TIMES SQUARE FLASH MOB WITH A BROADWAY FLAIR. WHETHER THE GALAXY FOUR WILL BE A HIT, THAT DEPENDS ON CONSUMERS, AND THE RESPONSE FROM THE COMPETITION. </p><p>I'M KARIN CAIFA AND YOU'RE NOW, CLICKED IN. </p><p>
<b>-- SUGGESTED ANCHOR TAG --</b>
</p><p>THE PHONE IS EXPECTED TO GO ON SALE IN LATE APRIL, AVAILABLE ON ALL MAJOR U-S CARRIERS. </p><p>
<b>-----END-----CNN.SCRIPT-----</b>
</p><br /><p>Follow Karin on Twitter: @karincaifaCNN</p><br /><p>
<b>--KEYWORD TAGS--</b>
</p><p>
<b>samsung, galaxy, smartphone, tech, apple </b>
</p><br />