Some couples ask guests to upload images to photo-sharing websites or smartphone apps that collect them in one place. Others ask guests to attach a unique hashtag to photos on Instagram or Twitter so they can scroll through them at their convenience.
The latest apps do more than simply aggregate images. WedSocial, one of the top-rated wedding apps in the iTunes store, offers couples the chance to create their own website, complete with the couple's story, wedding party bios and addresses to ceremony and reception locations.
WedSocial founders Jake Moltzahn and Ashley While developed the app, which launched in January, because they could not find a mobile solution to support their wedding plans. Since its launch, traffic on the site has more than doubled every month since launch and paid app downloads are increasing by more than 50% each month, according to chief operating officer Chris Rentner. WedSocial also just took a round of funding in June creating a seven-figure valuation.
Regardless of the method, crowdsourced wedding photography serves multiple purposes, said Garbot, the photographer who also teaches classes on iPhone photography.
It lets smartphone addicts indulge their need to document everything, get the shots they want (of themselves, for example), post, tag and share them as they wish, with the added benefit that others can follow along from afar.
Most importantly, these crowdsourced pictures allow the couple to see the day through guests' eyes.
"It provides another connection between the couple and their guests, the people they celebrated their wedding with. It gives them another way to communicate," Garbot said. "Everybody likes to see nice pictures of themselves posted and tagged."