GoLoco does this by matching people with others going their way and providing drivers with online tools to collect payment for the costs of providing the ride, such as gas and vehicle wear and tear, with a few mouse clicks. GoLoco collects a 10 percent transaction fee to fund the site.

"My goal is to reshape the way people feel about car ownership," Chase said. "We're going to train people that driving alone should make you feel lonely and pathetic. And that sharing a ride with someone is way more fun, you save money and you get an environmental halo."

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